Resume

Work Experience + Education

Work Experience

UX Design Freelance at Volteo Edge   Feb 2022 - Present

Remote

UX Design on ServiceNow Redesign

• Created intuitive UI Designs through the ServiceNow platform to redesign dashboards on IOT solutions management (ongoing project) 

• Conducted competitor research on form designs to utilize for the Service Now platform

• Conducted open card sorting in information architecture for form designs

UX Research Freelance/Discord Manager at IterateUX   Mar 2021- Present

Remote

UX Research on Discord

• IterateUX wants to evolve and keep growing as a community in Discord. UX Research was conducted to identify the members’ current engagement experience

• Identify the areas of improvement on Discord to provide a comfortable and stress-free experience for members.

• Created a survey to analyze from a macro-perspective on the highlights and the pain points of the Discord experience

• Conducted interviews to identify from a qualitative perspective to see what major engagement improvements are necessary for Discord

UX Research on UI Design Challenges

• A survey was designed to capture the extensive range of users' current experiences with IterateUX UI Design challenges. 

• Interviews were conducted to gain qualitative insights into users' current experiences and pain points related to the IterateUX UI Design challenges 

• A competitor analysis was performed to identify opportunities that IterateUX could capitalize on for future UI Design challenges, based on other similar challenges in the market. 

• Personas were created based on the findings from user interviews and surveys, aiming to identify the key target users or participants for the IterateUX UI Design challenges 

• Customer journey maps were generated to identify the participants' touch points, interactions, and behaviors throughout their engagement with the IterateUX UI Design challenges 

Discord Program Management

• Collaborated with a UI/UX Designer to provide a fun engaging experience for members that involved posting UX design content on education, helpful resources, and careers.

• Provide engaging activities like UI Design challenges and Live Portfolio Review sessions

• Managed a ticket tracking system for reviewing portfolios

• Presented the Discord analytics to leadership board regarding the channel and member engagement activity

Portfolio Reviews

• Collaborated with a UI/UX Designer to launch a ticket system on Discord for tracking on portfolio reviews

• Reviewed at least 20 portfolios within UI/UX Design, Product Design and UX Design

• Provided suggestions in regard to improve portfolio layout, presentation of wireframes and prototypes, and content editing

UI Design Challenges

• UI Design challenges were launched on Discord based on the UX Research recommendations, in which members are eager to see engagement and collaboration activities within the UI Design realm

• Established the mimicry UI Design challenges in which a design prompt is presented, and the members have to replicate the design and share it within Discord

Junior UX Designer at Dick's Sporting Goods (DSG), Jul 2019-Apr 2020

Coraopolis, PA

Calia Shopping Bag

• Designed a responsive shopping cart UI for desktop and mobile on Figma for Carrie Underwood's website known as Calia (Dick's private label brand). 

• Coordinated with front-end developers on the visual design components from the design system used for the shopping cart page 

• Analyzed the competitor private label brands to identify their pick-up in-store strategies that could be utilized for Calia. 

Golf Galaxy Pick Up in Store

• Created a new pick-up in-store feature for the purchase path (cart, checkout, payments, and order confirmation) on the Golf Galaxy website for mobile and desktop through Figma. 

COVID-19

• Designed the curbside pickup experience on the cart page for Dick's Sporting Goods

• Conducted business analysis to identify the curbside pickup strategies that could be utilized for Dick's Sporting Goods 

UX Research with Loss Prevention

• Worked with the Loss Prevention team in Ohio to conduct user interviews with store associates and customers in gathering insights on store theft and inventory loss. 

UX Designer Freelancer at Seetha Digital  Jan 2016-Jul 2019

Online

Smart Hotel

• Analyzed the hotel industry in identifying new IOT opportunities to improve the guest experience. 

• Used the research to produce an app prototype to provide a simple and convenient experience for guests staying in the hotel. 

• The experiences behind the Smart Hotel app were designed for guests who want a simple and convenient service for room essentials, tourist information, and much more. 

Smart Kitchen

• Gathered insights and IOT opportunities to reduce kitchen fires and used them to produce an app prototype to provide a stress-free and simple experience for busy homeowners. 

• Conducted research on kitchen appliances to learn how each one ignites a fire

• Produced customer journey maps and personas that highlight a young target user who is busy working and presents the current issues she is facing with kitchen management.

Marketing Intern at Intel  May 2012-Sept 2014

Chandler, AZ

Market Research Intern (May 2013 to Sept 2014)

• Manage Salesforce CRM: Generated various management reports and established enabling program dashboards.

• Trained 12 strategic alliance managers on Salesforce CRM usage. 

• Served as a liaison to the CRM team in communicating new requirements and change requests.

• Analyzed the software segment playbooks: Researched the software companies’ financial information and identified key software vendors to cover market segments.

• Analyzed Census Bureau data and identified key market segments needed to win small medium business IT needs. 

Technical Marketing Intern (May 2012 to May 2013)

• Developed and publicized of Technical Collateral Dashboard on Share Point site. 

• Established technical collateral indicators and published dashboards on a weekly basis. 

• Worked with 100+ application engineers in securing commitment and publishing status to an application engineering site 

• Posted completed tech collateral on Intel’s marketing and developer sites. 

• Produced training videos and an end-user guide for the new content management system. 

Education

Master's of UX Design at Kent State University Jan 2019-Dec 2020

Online

• Gained knowledge of the principles and foundations of UX Design. A

• Applying UX Design practices within various company case studies such as Marriott Hotels, Shake Shack, ModCloth

• Designed the master's portfolio on Medium. 

Undergraduate Degree Marketing at Arizona State University Aug 2011-Dec 2015

Tempe, AZ

Produced client projects with my marketing degree. Worked with Best Western on consulting a social media strategy for the booking websites. Worked with a small business Flora Apothecary on providing brand awareness strategies.